Príncipe ou Sapo? Os estereótipos masculinos em spots brasileiros e portugueses
Inspired by Queiroz (2007), Garboggini (2005) and Dantas (1997), this article compares the use of male stereotypes in Brazilian and Portuguese television advertising. For a long time, the dominant and conqueror man was used as an ideal standard for advertising, but in recent decades this has been ch...
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| Format: | Article |
| Language: | English |
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Centro de Estudos de Comunicação e Sociedade (CECS)
2012-06-01
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| Series: | Comunicação e Sociedade |
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| Online Access: | https://revistacomsoc.pt/article/view/1554 |