Polish Consumers’ Response to Social Media Eco-Marketing Techniques
This study attempts to verify whether green-marketing efforts of companies are recognised by the Polish customer in social media—a vital marketing communication channel. For businesses, this awareness carries important implications for the effectiveness and profitability of the eco-marketing campaig...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-10-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/21/8925 |