Analyzing the Case of VietJet Air to Assess the Vietnamese Customers’ Airline Brand Equity: An Empirical Research Study
From the recent marketing incidents of a typical airline company, this research study would like to analyze the sources and consequences of Airline's Consumer Brand Equity by using Vietjet Air Vietnam as an example. To this end, we developed an empirical study based on the Chen & Tseng...
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| Format: | Article |
| Language: | English |
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Etamaths Publishing
2020-05-01
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| Series: | International Journal of Analysis and Applications |
| Online Access: | http://etamaths.com/index.php/ijaa/article/view/2083 |