Cultural Taboo in Advertising. Differences in the Transmissions of Audiovisual Advertising in American and Hindu Market
The aim of this article is to examine differences between the transmissions of advertising content in the low and high context culture where the content contains subjects that are widely recognized as taboo. In order to do this, the analysis of audiovisual advertisements broadcast in the USA and Ind...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-06-01
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| Series: | Social Communication |
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| Online Access: | http://www.degruyter.com/view/j/sc.2018.4.issue-1/sc-2018-0010/sc-2018-0010.xml?format=INT |