Valuation of parity of foreign trade relations by branding tools

The methodological approach to the assessment of parity of trade relations is proposed. The analysis of the volume of export and import, their commodity structure is considered as a traditional cost approach to assess the equivalence of foreign trade operations of the country. The use of branding to...

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Bibliographic Details
Main Author: Galina Studinskа
Format: Article
Language:English
Published: Hryhorii Skovoroda University in Pereiaslav 2019-11-01
Series:Економічний вісник університету
Subjects:
Online Access:https://economic-bulletin.com/index.php/journal/article/view/590