PENGARUH BRAND EQUITY, PERSEPSI HARGA DAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN PRODUK PAKAIAN MEREK OLD BLUE COMPANY
Abstract: This thesis aims is to know effect of brand equity, perceived price, and distribution to customer satisfaction on apparel brand Oldblue Company. The method that used is an explanatory analysis by data collection through literature review, observation, and interviews. This observation found...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/104 |