The Effect Of Credibility, Electronic Word of Mouth Communication on Purchase Intentions
The purpose of this study is to analyze the EWOM (Electronic Word Of Mouth) factors, namely the credibility, quality, and quantity of EWOM that affect purchase intentions through the company's image on the @ Jilbrave.Official account. This type of research is quantitative research. The populati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Professional Muda Cendekia Publishing
2021-01-01
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| Series: | Journal of Business and Management Review |
| Subjects: | |
| Online Access: | https://profesionalmudacendekia.com/index.php/jbmr/article/view/83 |