The role of informational technologies in creating a personalized customer experience: a case study of tourism branch in Ukraine

The role of informational technologies in creating a personalized customer experience: a case study of tourism branch in Ukraine

Personalizing relationships with clients for the tourism industry is an extremely important factor in the development and profit making, since communication in tourism involves close interaction with consumers and their individual requests and wishes. Ukrainian companies, that implement the principl...

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Bibliographic Details
Main Authors:	Dariia BASYUK, Tetyana PRYMAK, Nataliia POHUDA
Format:	Article
Language:	English
Published:	Alexandru Ioan Cuza University of Iasi 2018-11-01
Series:	CES Working Papers
Online Access:	http://www.ceswp.uaic.ro/articles/CESWP2018_X3_BAS.pdf

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