The role of informational technologies in creating a personalized customer experience: a case study of tourism branch in Ukraine
Personalizing relationships with clients for the tourism industry is an extremely important factor in the development and profit making, since communication in tourism involves close interaction with consumers and their individual requests and wishes. Ukrainian companies, that implement the principl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2018-11-01
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| Series: | CES Working Papers |
| Online Access: | http://www.ceswp.uaic.ro/articles/CESWP2018_X3_BAS.pdf |