Spain Brand. An institutional approach
The development of a “country-brand Project” proceeds from two paths: by the development of its methodological and doctrinal basis, or by the principal concepts in which lies a public strategy, focus on the upgrading of the international reputation and its consequences on the perceptions and decisio...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Pontificia Comillas
2014-09-01
|
| Series: | Comillas Journal of International Relations |
| Subjects: | |
| Online Access: | http://revistas.upcomillas.es/index.php/internationalrelations/article/view/4279 |