Sustainable business models for the creation of mobile financial services in Nigeria

Despite Nigeria's huge population, huge consumer market and the vast number of mobile money operators (MMOs), the uptake of mobile money services has been the lowest in Africa. The introduction of mobile money services into the market after an elaborate licensing and regulatory process by the C...

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Bibliographic Details
Main Authors: Olayinka David-West, Nkemdilim Iheanachor, Immanuel Umukoro
Format: Article
Language:English
Published: Elsevier 2020-04-01
Series:Journal of Innovation & Knowledge
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X19300290