Sustainable business models for the creation of mobile financial services in Nigeria
Despite Nigeria's huge population, huge consumer market and the vast number of mobile money operators (MMOs), the uptake of mobile money services has been the lowest in Africa. The introduction of mobile money services into the market after an elaborate licensing and regulatory process by the C...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2020-04-01
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Series: | Journal of Innovation & Knowledge |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X19300290 |