PENGARUH DIMENSI EKUITAS MEREK TERHADAP NIAT MEMBELI
The objective of this study is to examine; (1) the simultaneous effects of brand awareness, advertising awareness, brand association and perceived quality on the intent to buy; (2) the partial effect of brand awareness, advertising awareness, brand association and perceived quality on the intent to...
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2018-09-01
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| Series: | Ekuitas: Jurnal Ekonomi dan Keuangan |
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| Online Access: | https://ejournal.stiesia.ac.id/ekuitas/article/view/413 |