Personality, Gender, and Age as Predictors of Media Richness Preference
Media richness, the degree to which a specific media transmits information in multiple channels, is an important concept as the number of available multimedia communication methods increases regularly. Individuals differ in their preferences for media richness which may influence their choice of com...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2015-01-01
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| Series: | Advances in Multimedia |
| Online Access: | http://dx.doi.org/10.1155/2015/243980 |