Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry)
Objective Different firms resort to a variety of proceedings and strategies to resist agaisn recession and achieve their expected goals which include many aspects of designing or implementing strategies. The recession is a situation in which demand for goods and services decreases. In such a case, c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_72533_3c2d3a3b714271839f38a9f6b118fdb1.pdf |