Broadcast Channels Brands in the System of TV Brands
The intertwining major trends in TV services markets (increased competition, media convergence and consolidation of media holdings) have led to almost unlimited freedom of choice for TV viewers and advertisers procuring resources of TV channels to place their advertising. The role of branding ins...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
State Statistics Service of Ukraine, the National Academy of Statistics, Accounting and Audit (NASAA), the National Academy for Public Administration (NAPA) under the President of Ukraine
2017-09-01
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| Series: | Статистика України |
| Online Access: | https://su-journal.com.ua/index.php/journal/article/view/21 |