“World-Class” Public Relations One Decade Later: Does the Model Still Apply?
In the past decade, virtually everything and everyone in the world has been affected by the forces of globalization—including the public relations industry and the organizations its practitioners serve. These dynamics have particularly affected the transnational corporations and other organizatio...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2011-07-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2011Wakefield.pdf |