La responsabilidad social empresarial (RSE) de los pequeños distribuidores minoristas
The implementation of Corporate Social Responsibility (CSR) to small retailers of consumer goods in a city of Colombia (Medellin) is analyzed. From an empirical investigation it is studied some elements that generate positioning for these traders face the threat of large retailers (supermarkets wi...
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| Format: | Article |
| Language: | English |
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Universidad del Magdalena
2015-01-01
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| Series: | CLIO América |
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| Online Access: | http://revistas.unimagdalena.edu.co/index.php/clioamerica/article/view/1480 |