Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment

Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment

Abstract This study identifies tween fashion consumers’ profiles in relation to fashion change agent (FCA) characteristics, such as fashion innovativeness and opinion leadership, and examines how the tweens’ FCA characteristics influence their Internet innovativeness, interest in online co-design in...

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Bibliographic Details
Main Authors: Renee Baker, Ui-Jeen Yu, Hae Jin Gam, Jennifer Banning
Format: Article
Language:English
Published: SpringerOpen 2019-04-01
Series:Fashion and Textiles
Subjects:
Tweens
Fashion innovativeness
Opinion leadership
Internet innovativeness
Interest in online co-design involvement
Brand commitment
Online Access:http://link.springer.com/article/10.1186/s40691-018-0158-9

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http://link.springer.com/article/10.1186/s40691-018-0158-9

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