DIGITAL MARKETING: THE FUTURE OF MARKETING COMMUNICATIONS IN BANKS
The main approaches of digital marketing are disclosed. The theoretical and practical positions the using of the marketing communications in banks in the conditions of the development of the digital economy are substantiated. It is also analyzed the modern trends in the development of digital market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Consilium LLC
2018-08-01
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| Series: | European Cooperation |
| Subjects: | |
| Online Access: | http://we.clmconsulting.pl/index.php/we/article/view/417 |