Influence of the Gender of Reporters, News Topics, and Circulation Size on Framing of Public Relations
This study explored how external news factors influenced media framing of public relations by analyzing daily newspapers’ news content dedicated to depictions of public relations. The gender of reporters, news topics, and circulation size of newspapers significantly predicted how the newspapers f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2009-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Influence-of-the-Gender.pdf |
| Summary: | This study explored how external news factors influenced media framing of public
relations by analyzing daily newspapers’ news content dedicated to depictions of public
relations. The gender of reporters, news topics, and circulation size of newspapers
significantly predicted how the newspapers framed public relations. In line with prior
research, a neutral frame was dominant. When negative and positive frames were
compared, male reporters took more negative approaches than female reporters, and
female reporters took favorable stances toward public relations. Both negative and
positive frames of public relations were more frequently present in hard news than in
soft news. Large newspapers emphasized a negative frame toward public relations, and
small newspapers highlighted a positive frame. |
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| ISSN: | 1942-4604 1942-4604 |