Influence of the Gender of Reporters, News Topics, and Circulation Size on Framing of Public Relations

This study explored how external news factors influenced media framing of public relations by analyzing daily newspapers’ news content dedicated to depictions of public relations. The gender of reporters, news topics, and circulation size of newspapers significantly predicted how the newspapers f...

Full description

Bibliographic Details
Main Authors: Jeongsub Lim, Jiyang Bae
Format: Article
Language:English
Published: Insitute for Public Relations 2009-12-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/Influence-of-the-Gender.pdf