Social Networking Versus Facebook Advertising to Recruit Survey Respondents: A Quasi-Experimental Study

BackgroundIncreasingly, social contact and knowledge of other people’s attitudes and behavior are mediated by online social media such as Facebook. The main research to which this recruitment study pertains investigates the influence of parents on adolescent alcohol consumpti...

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Bibliographic Details
Main Authors: Gilligan, Conor, Kypri, Kypros, Bourke, Jesse
Format: Article
Language:English
Published: JMIR Publications 2014-09-01
Series:JMIR Research Protocols
Online Access:http://www.researchprotocols.org/2014/3/e48/