El uso de Facebook como herramienta de comunicación turística en los grandes destinos urbanos internacionales.
The object of study of this work is the analysis of different tourist destinations’ communication strategy that is applied to Facebook. More specifically, the activity, the capacity to generate a community and interaction, what themes contribute to it, and what formats...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad CEU San Pablo
2020-06-01
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| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/10835/1/es_m5_stamped.pdf |