Analyzing the Intellectual Paradigm of Fashion Branding in International Research
<p>Fashion branding is decisive to create a distinctive image of a product. It is more important in the fashion apparel industry. Despite the existing studies, there is a need for a comprehensive investigation that can accurately portray the realities regarding fashion branding. In this regard...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2020-12-01
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| Series: | International Journal of Information Science and Management |
| Subjects: | |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/1812 |