Product in marketing concept
A product is all that is useful, sometimes even not useful, that is a mean of trade. It is a complex group of tangible and intangible characteristics which include functional, social and psychological services and uses. Line of product is a group of products which are closely related, but are though...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2003-01-01
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| Series: | Marketing (Beograd. 1991) |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710301043S.pdf |