Brand Building and Enhancement with Electronic Marketing Tools
The changing buying habits of customers and the tendency of the growing number of purchasers on the internet force companies to move their business or part of their processes to the electronic environment, and this causes the need to evolve a marketing strategy and its implementation measures. Elect...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mykolas Romeris University
2013-08-01
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| Series: | Social Technologies |
| Subjects: | |
| Online Access: | https://www3.mruni.eu/ojs/social-technologies/article/view/485 |