RHETORIC OF GUANXI IN CHINESE ADVERTISEMENTS

RHETORIC OF GUANXI IN CHINESE ADVERTISEMENTS

The article is devoted to modes of designing advertisements in China. The author proposes two hypotheses. According to the first one, instrumental values influence modes of advertisement design in a particular country. According to the second one, developing relationships (guanxi) is a key instrumen...

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Bibliographic Details
Main Author:	Shabalina Olga Ivanovna
Format:	Article
Language:	English
Published:	Science and Innovation Center Publishing House 2013-04-01
Series:	Sovremennye Issledovaniâ Socialʹnyh Problem

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