RHETORIC OF GUANXI IN CHINESE ADVERTISEMENTS
The article is devoted to modes of designing advertisements in China. The author proposes two hypotheses. According to the first one, instrumental values influence modes of advertisement design in a particular country. According to the second one, developing relationships (guanxi) is a key instrumen...
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| Format: | Article |
| Language: | English |
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Science and Innovation Center Publishing House
2013-04-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |