Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring
Abstract : This study aims to determine the effect of information quality, service quality, as antecedent of online purchasing decision behavior. The population in this study is consumer who had been shopping for products or goods through the sale and purchase site of tokopedia.com. This study usi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2018-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/6655 |