Competitive Supply Chain Network Design Considering Marketing Strategies: A Hybrid Metaheuristic Algorithm
In this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain. Various marketing strategies and guerrilla marketing approaches are considered in the design process under the static competition condition....
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| Format: | Article |
| Language: | English |
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Kharazmi University
2016-11-01
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| Series: | International Journal of Supply and Operations Management |
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| Online Access: | http://ijsom.com/article_2708_500.html |