Application of Creativity Techniques in the Creation of Organizational Strategies
The majority of studies in the field of organizational strategies have concentrated on strategy formulation, distinct from strategy implementation. Disunion of these two processes often leads to disappointing results in the implementation of strategy. In such a condition, the creation of a suitable...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2012-08-01
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Series: | International Journal of Engineering Business Management |
Online Access: | https://doi.org/10.5772/51359 |