Application of Creativity Techniques in the Creation of Organizational Strategies

The majority of studies in the field of organizational strategies have concentrated on strategy formulation, distinct from strategy implementation. Disunion of these two processes often leads to disappointing results in the implementation of strategy. In such a condition, the creation of a suitable...

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Bibliographic Details
Main Authors: Alireza Aslani, Marja Naaranoja, Tauno Kekale
Format: Article
Language:English
Published: SAGE Publishing 2012-08-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.5772/51359