IMPACTO DA DISTÂNCIA SOCIAL NAS TRANSGRESSÕES ENTRE EMPRESAS E CONSUMIDORES
This study seeks to contribute with the theories of transgression in relationships and social influence, by considering not only the dyadic relationship (consumer-company) but also other consumers that become aware of the transgression of the company. Such consumers are herein called third parties....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2015-08-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/impacto_da_distancia_social_nas_transgressoes_entre_empresas_e_consumidores_0.pdf |