IMPACTO DA DISTÂNCIA SOCIAL NAS TRANSGRESSÕES ENTRE EMPRESAS E CONSUMIDORES

IMPACTO DA DISTÂNCIA SOCIAL NAS TRANSGRESSÕES ENTRE EMPRESAS E CONSUMIDORES

This study seeks to contribute with the theories of transgression in relationships and social influence, by considering not only the dyadic relationship (consumer-company) but also other consumers that become aware of the transgression of the company. Such consumers are herein called third parties....

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Bibliographic Details
Main Authors: Danielle Mantovani, José Carlos Korelo, Larissa Viapiana, Paulo Henrique Muller Prado
Format: Article
Language:English
Published: Fundação Getulio Vargas 2015-08-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Marketing relationship
transgressions
social influence
satisfaction
loyalty
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/impacto_da_distancia_social_nas_transgressoes_entre_empresas_e_consumidores_0.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/impacto_da_distancia_social_nas_transgressoes_entre_empresas_e_consumidores_0.pdf

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