How Should E-Commerce Platforms Subsidize Retailers with Logistics Constraints during an Epidemic Scenario? Considering Power Structure and Altruistic Preference

How Should E-Commerce Platforms Subsidize Retailers with Logistics Constraints during an Epidemic Scenario? Considering Power Structure and Altruistic Preference

To maintain the sustainable development of a platform’s economy, e-commerce platforms put forward various subsidy programs to retailers selling on them during COVID-19. This paper investigates an e-commerce platform’s decision on subsidizing a retailer selling on it with logistics constraints during...

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Bibliographic Details
Main Authors: Yang Zhang, Bing Xu
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
subsidies
e-commerce platforms
logistics constraints
power structure
altruistic preference
Online Access:https://www.mdpi.com/0718-1876/16/5/95

Internet

https://www.mdpi.com/0718-1876/16/5/95

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