Enterprise E-marketing Performance Evaluation Based on Interval-valued Intuitionistic Fuzzy Sets OWA Operator

This paper establishes the network marketing performance evaluation index system followed the principles of "scientific, objective, systematic, feasibility and stability". Then use interval-valued intuitionistic fuzzy sets OWA (Ordered Weighted Averaging) operator to calculate the evaluati...

Full description

Bibliographic Details
Main Author: F. Zhou
Format: Article
Language:English
Published: AIDIC Servizi S.r.l. 2015-12-01
Series:Chemical Engineering Transactions
Online Access:https://www.cetjournal.it/index.php/cet/article/view/4276