To Internationalize or Not to Internationalize? A Descriptive Study of a Brazilian Startup

This study examines the failed internationalization experience of a Brazilian high-tech startup. The research methodology of the study is descriptive and aims to explore whether this startup should re-internationalize, despite an unsuccessful first experience. Based on interviews with the founders,...

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Bibliographic Details
Main Authors: Flavia Luciane Scherer, Italo Fernando Minello, Cristiane Krüger, Andréa Bach Rizzatti
Format: Article
Language:English
Published: Carleton University 2018-03-01
Series:Technology Innovation Management Review
Subjects:
Online Access:http://timreview.ca/article/1145