A survey of the effects of brand value on customer satisfaction in pharmaceutical and biological industries

. The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement....

Full description

Bibliographic Details
Main Authors: Alipour, A., Feizi, S.J., Heidari, M.
Format: Article
Language:English
Published: Razi Vaccine and Serum Research Institute 2016-07-01
Series:Archives of Razi Institute
Subjects:
Online Access:http://www.archrazi.com/article_106449.html