A survey of the effects of brand value on customer satisfaction in pharmaceutical and biological industries
. The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement....
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Razi Vaccine and Serum Research Institute
2016-07-01
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Series: | Archives of Razi Institute |
Subjects: | |
Online Access: | http://www.archrazi.com/article_106449.html |