HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS

HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS

Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia. This research investigates the possible factors that might affect the specific dimensions of firms’ HR branding, such a...

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Bibliographic Details
Main Authors: Brzovska Ezeni, Debarliev Stojan, Janeska – Iliev Aleksandra
Format: Article
Language:English
Published: Slovenian Academy of Management 2019-05-01
Series:Dynamic Relationships Management Journal (DRMJ)
Subjects:
employer branding
HR branding
internal branding
Online Access:http://sam-d.si/en/revija/hr-branding-and-the-potential-value-empirical-evidence-and-practical-implications/

Internet

http://sam-d.si/en/revija/hr-branding-and-the-potential-value-empirical-evidence-and-practical-implications/

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