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The creation of multiple referents for a designated brand has become a prime concern for the advertising industry. As an illustration, the author presents a semiotic analysis of a short 2010 advertising clip produced for the Algerian mobile telephone operator Nedjma, which is owned by Qatar Telecom....
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| Format: | Article |
| Language: | fra |
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Université Laval
2014-01-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/4729 |