Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth: An Outpatient Service Context
This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questi...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-01-01
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| Series: | International Journal of Environmental Research and Public Health |
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| Online Access: | http://www.mdpi.com/1660-4601/15/1/132 |