Examining Influencing Factors on Corporate Image of Governmental Banks
In This paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the Influencing Factor on corporate image are considered and examined. Contrary to the studies fulfi...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_36027_036ce2814fa4731cf7acb00e3a10bc0e.pdf |