The Antecedents and Consequents of Customer Value Co-Creation among Small and Medium Enterprises

The Antecedents and Consequents of Customer Value Co-Creation among Small and Medium Enterprises

The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME’s) are limited to date. So, this paper aims to explore the antecedent and consequent behaviors of the customer involvement in...

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Bibliographic Details
Main Author: Aban Abid Qazi
Format: Article
Language:English
Published: Johar Education Society 2017-12-01
Series:Pakistan Journal of Commerce and Social Sciences
Subjects:
customer value co-creation (cvcc)
brand attractiveness
brand response
active engagement
sense of community
behavioral loyalty
attitudinal attachment
resilience to negative information
Online Access:http://www.jespk.net/publications/401.pdf

Internet

http://www.jespk.net/publications/401.pdf

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