L’esprit publicitaire
Analysis of a large corpus of literature on advertising produced by advertisers, as well as by sociologists and economists suggests that the desire for legitimacy inherent in advertisers’ activities reflects two parallel quests, each of which are addressed in separate sections of this article. On on...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2018-12-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/8262 |