Innovation and Imitation: Corporate Strategies for Global Competition
In open markets where competition is strong, innovation loses its role of ‘ideological hierarchy’ over imitation; both have the common goal of maximising company profitability, with the constraint of optimising performance results in the very short term. With these objectives and result constraints,...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2012-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9392 |