The Role of Informal Leadership in the Inside Communication

Communication is a main process in a company that needs to keep clear the points that guide the activities of its employees, as organizational culture and goals to be achieved by everyone. The informal leader, due to the power that his workmates give him, is a very important point in the organizatio...

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Bibliographic Details
Main Authors: Zandra Marina de Holanda Monteiro, Tanúzia Vieira
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2009-08-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/1311