The merging of reality and fiction in Pixar's unconventional promotional actions
Although the promotion of Pixar films uses conventional tools —poster, trailer, etc.—, they are also developed innovative actions that seek to generate awareness and cooperate in brand building. These actions seem to accentuate one of the goals of Pixar cinema: that fictional characters, worlds, and...
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| Format: | Article |
| Language: | Spanish |
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Universitat Politècnica de València
2021-03-01
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| Series: | Con A de Animación |
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| Online Access: | https://polipapers.upv.es/index.php/CAA/article/view/15084 |