What Color Does the Consumer See? Perceived Color Differences in Plastic Products in an LED-Lit Environment
To attract customers and increase market opportunities, retailers frequently use lighting to highlight the color of their products. However, differences between perceived and actual color, triggered by display lighting, can motivate buyers to discard products after purchase. Few studies have been re...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-10-01
|
| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/21/5985 |