The Evaluation of Competitive Intelligence Maturity Level in Hotels (Study on Yazd 3 and 4 star Hotels)
within hotels. This paper aims to estimate the competitive intelligence maturity within Yazd hotels based on its final function. The project is empirically based and is characterized by exploratory approach. A questionnaire-oriented survey covering 56 managers of Yazd 3 and 4 star hotels as samp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2014-07-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_1359_60fa8dfcca9b8a1c534860d8e6ee8cf0.pdf |