Creating an image of a region – Euroregion Beskydy and Euroregion Cieszyn Silesia examples
In the discussion of communication in management studies, more and more attention is being given to research on an image of a product as well as a brand of an institution. In times when the value of great corporations is mainly based on well promoted and maintained brands, any activity without care...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-03-01
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| Series: | Economics and Management |
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| Online Access: | https://doi.org/10.1515/emj-2016-0010 |