Pembentukan Target Pasar Berdasarkan Data Stream Transaksi Kartu Kredit (Clustering dan Association Rule) pada PT Bank Bukopin
The purpose of research is to analyze the formation of the target market customer segmentation based on job characteristics, income, education, age, region of origin, and patterns of credit card merchant. The data were analyzed using two data mining techniques of clustering with K-Means and Associat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2018-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/13584 |